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SmartBargains.com Benefits from Use of AVIcode's Intercept Studio, Passes Savings on to Customers

BALTIMORE, Maryland, 05/8/2007 – Baltimore-based AVIcode announced today that SmartBargains.com – the leading online retailer for unbelievable finds for women at outrageously low prices - has installed AVIcode’s Intercept Studio to track and monitor customer-facing and internal software applications and pinpoint root-cause defects, all in real-time.

Since 2000, SmartBargains.com has offered millions of consumers top brands of apparel, jewelry, shoes, home goods and more at up to 70% off retail. This volume of online traffic necessitates highly reliable and available web applications. With Intercept Studio, SmartBargains.com has the ability to automatically detect application code failures and performance issues as they occur, providing the company with advanced notification of problems without relying on consumers to report them. This enables SmartBargains.com to proactively address and resolve issues, before they impact consumers.

“During peak shopping seasons, we rely on Intercept Studio to constantly monitor our applications,” said Deep Kocheta, Development Manager at SmartBargains.com. “Not only does AVIcode’s Intercept Studio isolate the root cause of application issues quickly and help us take immediate corrective action, but it has also reduced the manpower required to work on these issues by 50 percent.”

Kocheta continues, “Intercept Studio frees up our resources and allows them to focus on planned activities and our core business logic, instead of chasing down application errors.”

SmartBargains.com was able to immediately implement AVIcode’s monitoring and diagnostic technology without instrumentation or recompiling, saving the company significant expenditures in both time and money. Intercept Studio is currently monitoring the distributed components of the company’s online store, including the web server front end and the associated application servers, and a customer service application.

Several months after installing AVIcode’s technology, SmartBargains.com says that using Intercept Studio has helped them provide a better customer experience by maintaining optimal performance on the site, which is critical for an online retailer.

AVIcode’s Intercept Studio is designed to protect software investments by simplifying application maintenance and troubleshooting, ensuring problems never have the chance to impact end-users, allowing clients to deliver the best customer experience they can offer.

As such, Intercept Studio has drawn the attention and praise of industry analysts and Fortune 500 companies alike as the best-of-breed solution for monitoring applications in production and delivering all of the information needed to quickly isolate and resolve issues, including the exact blame component, a complete reproducible test case, and the precise line of offending source code.

AVIcode recently was honored with the 2006 Network World Enterprise All-Star Award and the 2006 SQL Server Magazine Editors’ Choice Award for Application Development.

About AVIcode

AVIcode is the leading provider of .NET application monitoring solutions. AVIcode's patented technology protects application development and management investments, and is recommended as a best practice by Microsoft for .NET application monitoring. AVIcode's flagship product, Intercept Studio, detects application problems in real-time throughout the application lifecycle - including security and connectivity issues, performance bottlenecks, and code failures - and delivers immediate root cause information to accelerate problem resolution. Organizations worldwide rely on AVIcode's technology to get applications to market faster, reduce application maintenance and management costs, and ensure maximum application availability and reliability. And, AVIcode's award winning technology powers other monitoring solutions like Quest Software's Foglight for .NET and Quest .NET Management Pack. For more information, contact AVIcode at 443.543.0030 or info@avicode.com, or visit the company website at www.avicode.com.

About SmartBargains.com

SmartBargains.com is the leading online retailer for unbelievable finds for women at outrageously low prices. SmartBargains.com research indicates the thrill of bargain hunting is not just in the hunt, but in the success of finding a great bargain. SmartBargains.com has given over 2,000,000 consumers unmatched bragging rights by ensuring their hit rate is higher than any other bargain shopping experience. Since 2000, SmartBargains has saved its customers over $1 billion. SmartBargains.com is a venture-backed, privately-held company headquartered in Boston, Massachusetts. For more information, visit www.smartbargains.com.

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All products and company names herein may be trademarks of their respective owners.

Press contact: Marty Brandwin, AVIcode (443) 543-0030, marty.brandwin@AVIcode.com